Apple making an important move by collecting donations for Harvey storm relief through iTunes

Hurricane Harvey made landfall in Texas yesterday, and while the storm has been downgraded to a tropical storm, it’s expected to drop up to 40 inches of rain in the area, which is leading to catastrophic flooding in the area. To help with the coming relief efforts, Apple has begun accepting donations for the Red Cross through iTunes.

As with its efforts to collect money for the Southern Poverty Law Center after Charlottesville, Apple has opened a page on its storefronts that allows users to make donations in $5, $10, $25, $50, $100, and $200 increments. The page states that 100 percent of proceeds will go to the American Red Cross, and that personal information won’t be shared with the organization.

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